Monday, December 27, 2004

The BCG Matrix

Originally uploaded by Time Machine.

The BCG matrix was devised by the boston counsulting group, a leading managemet consulting firm. It's widely used method of portfolio management helps companies to evaluate there business portfolio. This is my BCG analysis of brand "CHANDAN". Click on the pic to view a bigger image.


Sandy Gargeya said...

i am sorry but as i have officially studied the BCG matrix and managed to get a "D" grade in the subject (Kidding, i got a B) i am telling you that the matrix is done for a bassket of brands and not for a single one. what would be better is to do a SWOT anlysis.

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